Crush.

I created this video to explain how the Crush workshops work and to highlight their benefits. I managed voiceover talent, crafted custom illustrations, and worked closely with a brand designer to align with the overall brand aesthetic. I handled everything from scriptwriting to animation, using Adobe Illustrator, After Effects, and Premiere to produce a clear, engaging, and informative final product.

Since the website was only seen by the startup team, I conducted in-depth research on the college graduate demographic’s response to it. After analyzing user feedback for content comprehension, I reported my findings to the CEO. Based on this research, I suggested new design elements and copywriting to better align with user expectations and improve interaction. Below is the original website as it appeared when I took on this project, before implementing the redesigned homepage with updated colors, graphics, and layout to better convey the value proposition.